As someone that loves developing strategy and creative to create a story line that connects brands and their audiences, I must admit that I hate crafting a selling story of my own. It’s got to be the right balance of professional and quippy, smart and slick, trustworthy and rebel-hearted all while being authentic to my personal tone, point of view, voice and all that personal branding jazz. I really, really, really hate talking about myself… but let’s see…
I could frame it up with a lead-in about how I first saw myself as a writer after my dad told me I was a great writer, thanks to a holiday letter I wrote my cousins detailing the fiasco that had been our toppling Christmas tree. Then how I expanded my range into playwriting, directing and choreographing for theater before heading off to UNC, where I majored in Journalism and Political Science, eventually working in law and technology.
That’s typically where I throw in the fun fact that I worked for Johnny Cochran right out of school — Yes, I met him several times, had lunch with him. No, this was long after O.J…
After drawing you in with another sidebar about getting my Master’s in Graphic Design because I was so tired with how my writing was being laid out, I could tell you about honing my skills as a multi-hyphenate creative executive, coming up through the ranks with an incredible agency, delivering award-winning brand and consumer campaigns and learning what it takes to be a creative team leader. It’s here, where I would turn the page and tell you I wanted to do more, to get closer to crafting the direction of a brand more intimately, and felt the call to move in-house and into a B2B-based industry to round out my skills.
Then I could wrap it up by telling you how I currently run the brand strategy for a Fortune 8 global healthcare company. Yes, it shocks even me, the daughter of two pharmacists who swore she’d never get into healthcare.
So, I could certainly do all that, maybe even throw in a little about my husband and our 2 dogs, a mention about my love of concerts and movies along with a nod about being an author, actor and theater lover, but wouldn’t it be more fun to actually connect?
Drop me a line and let’s nerd out over all things brand, marketing, design, writing, UNC Tar Heels, Horror movies, Romance novels or smashing the patriarchy.