To help drive awareness of McKesson’s renewed patient focus and new brand purpose, advancing health outcomes for all, our Telly award-winning social campaign connected strategic customer and potential employee audience segments with key landing pages on mckesson.com.
Leveraging our in-house corporate brand creative and social strategy teams, we tested multiple formats, messaging and channel strategies using a small budget. The resulting campaign pulsed over several quarters and exceeded expectations, surpassing benchmarks and garnering support from executives to invest more in targeted corporate brand campaigns.
