To help the Women's Sports Foundation better connect with their donors and recipients, as well as optimize their annual gala sponsorship opportunities, we revamped their brand essence to serve as a clear, north star for all communications moving forward. We Champion Change articulated the internal passion of the foundation and helped guide the direction and expansion of the Annual Salute gala sponsorship toolkit.
Through extensive analysis we found, WSF had more opportunities to attract gala sponsors through category organization and to create new revenue streams that aligned with more brands. With our help, WSF exceeded their goal for the annual dinner, including their in-room goal, which had been a critical challenge in past years.
