To continue Hershey's growth in the confection category at Ahold, we needed to break the brands out of the traditional holiday mold (gifting and candy dish).
Our campaign, Make the Holidays Magical, gave shoppers a solution that felt easy, fun and unexpected, inspiring them to build their shopping baskets as they were making their shopping lists and reinforce it when they were in store for their holiday grocery shopping. Throughout, we leveraged our partnership with Kellogg's and Kraft, to give shoppers a cute solution that utilized the semi-exclusive Bon Bon Bells and other Hershey products.
Our omni-channel program, featuring custom social and geo-targeted digital content, introduced shoppers to the whimsy of Santa's favorite snowman to life out of store, and continued to inspire shoppers in store through engaging displays and load-to-card offers.
