To launch barkTHINS at Walgreens, we honed in on the insight that our target was looking for permission to break away from her busy day and snack in a way that felt slightly indulgent.
With our campaign, Escape to Your Happy Place, we took a 360 approach to connect with our Walgreens target where she was looking for happy and healthy inspiration (influencers) and to entice her with a chance to escape to her actual happy place (sweeps), with social support and offers to drive her into store. We drove engagement and impressions with record numbers, created 221 original pieces of content for the brand and tested POS for a notable sales lift in barkTHINS.
