Since launching McKesson BrandHQ, powered by Bynder, we’ve established a destination hub for all approved brand assets, including logos, photography, icons and templates, which has empowered an 80% increase in brand engagement and compliance. Our online brand guidelines replaced a 200-page outdated pdf and engagement surpasses industry benchmarks. Through our guidelines, we’re able to easily connect users with the relevant files and toolkits they need to be current and brand compliant.
We’ve also created a supporting methodology for tracking photography releases, including an archiving and notification system for retiring employee-related assets when they are no longer with the company.
To improve employee engagement with the brand as well as optimize our scale to get the best pricing on branded swag, I led the launch of the McKesson Brand Shop, powered by Halo. In the two years since the shop has been active, we established rigorous swag guidelines, testing and inventory management to build an online brand loved by our employees. Bi-annual refreshes and modern swag selection that appeals to all our employees—from the distribution centers to the office to events—my team works closely to optimize on price, usage and brand design.
A strategic communication strategy promotes shop updates across our internal employee website, digital signage, Teams, Yammer and pop-up events. Brand Shop articles are the highest-performing content for the employee communications team.
To ensure that our employees and leaders can tell the McKesson story consistently and succinctly, we release an updated corporate deck every quarter, complete with updated stats and recent company news. A highly-used and valuable asset, these slides can be used in tandem with with our template system to empower sales meetings, customer pitches, events and employee communications.