To launch an impactful business in a crowded field of competitors, we needed to differentiate our new brand through a clear purpose: to transform the fight against cancer.
As McKesson Brand Director, I worked alongside a team of corporate and marketing VPs and executives, in partnership with agency InterBrand Health, to develop and launch Ontada, McKesson’s Oncology Insights business. From initial stakeholder interviews and brand architecture assessment to the final polish on the brand guidelines, I was involved at every juncture to build this incredible brand. Understanding we were building something particularly special that had to resonate with our life sciences and provider partners while also connecting with employees, I am so proud of the outcome and the unprecedented success the brand has seen since launching.
