As Hershey's opportunities on Amazon continue to grow, particularly with an Avery-label partnership, we needed to help shoppers envision how they could use the labels and chocolates together to enhance their seasonal festivities and tablescapes.
Knowing that our target was looking for inspiration and wanted easy solutions to impress her party guests and show off her personal touch, we created a library of assets through a series of photoshoots, creating content accentuating different packtypes across select seasons, which created strong, pinnable visuals that could connect back to the shelf pages on Amazon for direct, bulk purchases. From simple tablescapes to crafts like centerpiece potted candy bar bouquets, we visually demonstrated that user-generated labels on candy could be perfectly Instagramable and Pinterest-worthy.
