Hershey’s snack category growth continued with the launch of Crunchers, a sweet, textural snacking experience meant to be shared.
Through the development of the omni-channel launch toolkit and assets, including NCAA overlays for Reese’s, I directed concepts and design, balancing brand, retailer and sales team needs to consistently launch our Meet the Crunchers campaign. Unlike any previous Reese's product in the past, Crunchers required some education for consumers, reassuring them that it's the taste they know and love, but now in a crunchy, snackable bite that's easy to pop in your mouth like popcorn.
